Project
Bessarabka Market
A rebrand for Kyiv's iconic market — a new identity that joins tradition with the present and keeps the brand coherent across offline and digital.
Year
Services
Branding, Rebranding, Art Direction
Challenge
An iconic landmark with its own history had to stay relevant for a new generation without losing its authenticity. The task: rethink the brand so that tradition and the present work together rather than against each other.
Solution
We analysed the market's history, audience and positioning, shaped a new identity where tradition meets the present, and built the logic of its visual communication for both offline and digital. The outcome is a system that keeps the brand coherent on any medium.