Project
FRANYK
Full-cycle SMM for a fast-growing café-bakery network — from a single Poltava spot to five cities across Ukraine, with one recognizable brand voice.
Year
2022-2026
Services
SMM, Content Production, UGC, Influencer Marketing
Challenge
A character-driven HoReCa network was expanding rapidly across Ukraine and needed full SMM support plus a system that scales with every new location.
Solution
Over 2+ years we ran the complete SMM cycle: strategy, content planning, production, daily moderation and blogger collaborations. Systematic Reels and UGC work drove growth, and every new city got localized content within one brand aesthetic.
5
cities in the network
+85%
engagement growth
2+
years of SMM partnership