Puzata Hata

Challenge

An iconic brand that needed a fresh digital voice. The goal: grow reach, build recognition and speak to the audience in its own language.

Solution

One of the largest retail brands in our portfolio — we run Instagram, TikTok and paid ads as one complete digital presence at national scale. 1.6 million views per quarter is the result of systematic work with Reels and TikTok formats. We find the content that resonates with a broad audience without dissolving the brand in trends.